Campaigns
Describe the brief in plain words or fill a short form. AI turns it into structured requirements and you get ranked creators.
Open in the workspace36 demo creators · YouTube and Instagram
Find the right creatorsin seconds onYouTube and Instagram
Search by category, country, audience size and engagement rate. Every match shows the evidence behind its score, and every metric says whether it is sample, estimated or unavailable.
Click to play the tour
Discover Match Shortlist Measure
One workspace for creator discovery, from the first search to a finished shortlist. NovaReach Bridges ranks creators against your brief and shows the evidence behind every score, so every pick can be defended. Filter by platform, category, country and engagement, or write a brief for ranked matches. Every metric is labelled as sample, estimated or unavailable. Save the best fits to shortlists.
Inside the workspace
Everything between a brief and a shortlist
Sign in and you land in the workspace. These are its modules.
Creators
Browse the creator database across YouTube, Instagram and TikTok, with contacts and past brand collaborations on every profile.
Open in the workspaceSearches
Run discovery by keyword, @username and market. Follow progress live and see where each creator was found.
Open in the workspaceMatch scores
Eight dimensions per creator, each with its evidence. Unknown data is shown as unknown, never assumed.
Open in the workspaceShortlists
Save the best fits into client-ready lists and compare creators side by side.
Open in the workspaceConnections
Connect Instagram and TikTok accounts through their official sign-in, and run YouTube discovery with usage tracked.
Open in the workspaceOne platform. Every step between a brief and a shortlist.
From finding the right creators to explaining why you picked them, the platform keeps the whole process in one place, with no spreadsheets in between.
Find the right creators
Filter by platform, category, country, language, audience size and engagement rate, then switch between cards and a sortable table.
Get startedSee why every creator matches
Describe a campaign in plain words and get a score for each creator, with every criterion and the points it earned laid out. No black box.
Get startedCheck the numbers before you commit
Growth, engagement and audience breakdowns for each creator. What can’t be measured is shown as unavailable, never guessed.
Get started
Keep your shortlists organised
Save creators, group them into named shortlists, rename them and link each one to the campaign it belongs to.
Get startedTrack every campaign in one place
Create campaigns from a brief, see ranked matches and keep each campaign’s shortlist together.
Get startedKnow how far to trust each number
Sample, estimated, unavailable and verified data are labelled everywhere, so they are never mixed together.
Get startedPreviews use fictional demo data.
Browse creators across every category
Combine platform, category, country, language, follower range and engagement rate to narrow the list to the exact fit for your next campaign.
- Instant search across names, categories, bios and tags
- Grid and table views with six sort options
- Sign up to open any creator profile
Every type of creator, one workspace
Whether you need fitness coaches, food creators or beauty reviewers, the platform covers 7 categories across YouTube and Instagram.
36Demo creators across12 countries · TikTok not yet available
Fitness
Training plans, workouts and recovery content.
5 creators · 4.6% median engagement (sample)
Food & Cooking
Recipes, restaurant visits and cooking videos.
5 creators · 4.7% median engagement (sample)
Beauty
Skincare routines, makeup looks and honest reviews.
5 creators · 4.1% median engagement (sample)
Lifestyle & Vlogs
Daily routines, home life and productivity.
6 creators · 4.7% median engagement (sample)
Fashion
Outfits, styling and second-hand finds.
5 creators · 4.4% median engagement (sample)
Technology
Gadgets, apps and buying guides.
5 creators · 5.1% median engagement (sample)
Travel
Destinations, itineraries and trips.
5 creators · 4.5% median engagement (sample)
- Get started
Browse all 36 creators
Filter by platform, country, audience size and engagement rate.
All creators and numbers shown here are fictional demo data.
How creator matching works
From a plain-language brief to a shortlist you can defend, in five steps.
Campaign brief
Examples on this page use fictional demo data and a simplified rule-based scorer, so you can see how every point is earned. Get started
Explainable matching
A score you can explain to a client
Write a brief and get ranked creators. Each one comes with the criteria behind its score, so you can show exactly why they made the list.
- Every point traces back to a criterion from your brief
- The weights shift with your goal, such as engagement or reach
- This example uses a simple rule-based scorer on fictional data, so every point can be checked
Example brief
Launch a fragrance-free skincare range for sensitive skin, with honest routine content.
InstagramEnglish100K–700K followersUK audience
Goal:
Engagement rate counts for more. Try a goal and watch the scores change.
Maya Okafor
@maya.glowlab · 482K followers · 4.1% eng.
0%
match score
- Niche30 / 30
Creator niche “beauty” is one of the targeted niches
- Platform15 / 15
Primary platform instagram was requested
- Location15 / 15
Based in United Kingdom
- Language10 / 10
Creates in English
- Audience size15 / 15
482K is within the target range
- Engagement rate22.5 / 22.5
4.1% meets the 3% target
- Brief keywords15 / 15
Brief terms found in the creator profile: skincare, sensitive, skin, routine
Computed live from the fictional demo dataset using the example brief.
The scoring model
Eight dimensions. One score you can defend.
Every creator is scored on the same eight dimensions, each with its own weight and its own evidence. The scoring is deterministic: AI explains the evidence afterwards, it never picks the creators.
- Content relevance25%
How closely the creator’s recent content matches the brief.
- Niche relevance20%
Whether their niche is the one the campaign is about.
- Geographic relevance15%
Country and market fit, labelled verified, estimated or unknown.
- Engagement quality15%
Likes and comments relative to audience size.
- Campaign objective fit10%
Whether the creator suits the goal: awareness, conversion, reviews.
- Follower range fit5%
Audience size inside the range the brief asks for.
- Content activity5%
How regularly they publish.
- Platform fit5%
Whether they are strong on the platform the campaign needs.
Planet size follows each dimension’s weight. Hover a planet to bring its label forward.
Creator data and discovery
Find new creators on YouTube and Instagram from official sources, and see exactly what is connected, what ran and what it found.
- Supported
YouTube
Keyword search through the YouTube Data API.
- Supported
Instagram
Finds creators by keyword or @username, through one Instagram business account connected to your workspace.
- Not yet available
TikTok
No creator search yet.
Search history
Example rowsEvery discovery run is recorded with its status and what it found, including failures and why.
| Search | Status | Result |
|---|---|---|
| fitness India | Completed | Found 25 YouTube channels |
| skincare routine | Completed | Added creators (checked 60 profiles) |
| protein supplements | Failed | No Instagram search account connected |
Account connections
Instagram search connection
WorkspaceConnected once for the whole workspace. Meta asks for it to be renewed every 90 days.
Creators’ own Instagram accounts
OptionalOptional. A creator can log in to share fuller stats, such as Reel views and reach.
Creators’ own TikTok accounts
OptionalOptional. TikTok has no creator search, so stats come from creators who log in themselves.
- Official sources only, with no scraping
- Public business emails from bios, where creators list one
- Data status page shows what ran, what’s left and when creators were last updated
Based on the Data status page of the NovaReach Bridge app. Rows above are examples.
From discovery to shortlist
Search, review, save, organise and connect, all in one workspace. Click a step to see it.
YouTubeFitness3%+ engagement
Marcus Reid
Fitness · 740K · 3.9% eng.
Elena Fischer
Fitness · 420K · 6.1% eng.
Gabriel Costa
Fitness · 175K · 7.3% eng.
Preview with fictional demo data
Get startedMetrics that say how much to trust them
Clear charts for every creator, and a label on every number so you always know where it came from.
See growth and engagement at a glance
Follower growth, engagement and average views for any creator, in one clean view.
Get startedKnow which numbers to trust
Every metric is labelled as sample, estimated or unavailable. What we can’t measure is never guessed.
Get startedPreviews use a fictional demo creator and sample data.
Sample creator reports
See what a full creator report looks like: growth, engagement, audience and quality indicators, each labelled by where it came from.
Fictional creators and sample data. Photos are stock images and do not show the people named.
Reels library
Every Reel and Short, one place
Collect short-form creator content, see it next to the creator it came from, and attach it to a campaign when it is a good fit.
- Save Reels and Shorts from Instagram and YouTube in one library
- Search by creator, caption or topic, and filter by platform and niche
- Group Reels into campaigns and open the original link any time
Real public Reels and Shorts, played by Instagram’s and YouTube’s own players. The full library opens after you sign in.
Now playing: Gymshark · Mat Armstrong attempts the stairmaster challenge
Built on evidence
Evidence and data transparency
Every score, metric and label tells you where it came from, so you can defend a pick to a client.
Scores you can trace
A match score is built from named criteria. You can see how many points each one earned and how many it could have earned.
Evidence behind every match
Each criterion comes with a plain-language reason, such as which niche matched or which target a creator missed.
Know how fresh it is
The Data status page shows when creators were last updated and how much of the daily YouTube search quota is left.
Unavailable stays unavailable
When something can’t be measured, such as follower authenticity without connected data, it is shown as unavailable and never guessed.
Metric definitions, as used in this demo
| Metric | Definition | Label |
|---|---|---|
| Followers | Total followers on the creator’s main platform. | Sample |
| Engagement rate | Likes plus comments divided by followers, averaged over recent posts. | Sample |
| Avg. views | Average views across recent posts. | Sample |
| Est. reach per post | Average views × 1.18. A demo formula, not a platform measurement. | Estimated |
| Audience age, gender, country | Share of the audience in each group. | Sample |
| Follower authenticity | Needs connected platform data and a validated method. | Unavailable |
What the data labels mean
- Sample
- An illustrative demo value.
- Estimated
- Calculated from other sample values.
- Unavailable
- Needs connected platform data.
- Verified
- Measured from a connected account. No demo metric uses this.
Nothing on this site is a verified, real-world measurement. The creators are fictional and every figure is sample or estimated.
Built for the way your team works
A brand with its own campaigns, an agency juggling clients, or a small team starting out. NovaReach Bridges fits the workflow.
Brands
Brands running their own campaigns
Compare creators on the same measures, see which criteria each one meets, and keep a record of why they were shortlisted.
Get startedAgencies
Agencies managing many clients
Keep separate campaigns and shortlists for every client, and share a clear reason with each recommendation.
Get startedSmall teams
Small teams getting started
No setup and no spreadsheets. Write a brief, read the results and save the creators you like.
Get startedBrands, creators and campaigns shown are fictional.
From brief to shortlist in four steps
No long setup. You can go from a blank page to a defensible shortlist in a single sitting.
- 1
Describe the campaign
Write a brief or set filters: category, platform, audience size and country.
- 2
Review ranked matches
Each creator gets a score and a plain-language list of why it was given.
- 3
Check the numbers
Open a profile to see growth, engagement and audience, with every metric labelled.
- 4
Shortlist and link
Save the best fits, group them, and link each shortlist to a campaign.
Everything you need to know
Common questions about the data, the matching and how the platform behaves.
Want the detail behind the labels?
See how scores, metrics and data labels are produced.
Read the evidence pageNot on this site. The previews on this site use a fictional dataset, and every metric is labelled Sample or Estimated. In the NovaReach Bridge app, creator data comes from official YouTube and Instagram sources, with no scraping.
In the NovaReach Bridge app, an AI step reads your brief and turns it into structured requirements before creators are scored. The scoring examples on this site use a simpler, rule-based scorer on fictional data, so you can see exactly how every point is earned.
Sample is an illustrative value. Estimated is calculated from other sample values. Unavailable needs connected platform data. Verified is reserved for metrics from a connected account, and none appear in the demo.
No. The demo does not assess follower authenticity and never labels a creator as fake. It shows the indicator as Unavailable rather than guessing.
The photos are stock images from Pexels. They do not show the people named, because every creator in the demo is fictional.
YouTube and Instagram. TikTok is not available yet, so it is shown as unavailable rather than filled with sample data.
36 demo creators · YouTube and Instagram
Everything creator research needs, in one workspace
Find creators, see why they fit, check the numbers and keep a shortlist you can defend. Create an account to get started.
